Saturday, June 14, 2008

Define corporate-speak

"corporate-speak" -- language that is bland, undifferentiated, hard to read with meaning obscured by jargon, waffle, hype, verbiage, legalese and conventionality.

adapted from "Writing as branding" by Matthew Stibbe of Articulate Marketing on BadLanguage http://www.badlanguage.net/ which is a very readable blog.

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Wednesday, February 06, 2008

C is for Consent

The Wall Street Journal report "The Informed Patient" starts with this unsurprising info:
"Informed consent may be the biggest misnomer in medicine: Studies show that most patients don't read the forms they sign before undergoing surgery or medical treatment. More than half of those who do read the forms don't understand them, and only a quarter of forms include all of the data patients need to make an informed decision."

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