Saturday, June 14, 2008

Define corporate-speak

"corporate-speak" -- language that is bland, undifferentiated, hard to read with meaning obscured by jargon, waffle, hype, verbiage, legalese and conventionality.

adapted from "Writing as branding" by Matthew Stibbe of Articulate Marketing on BadLanguage http://www.badlanguage.net/ which is a very readable blog.

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