How to write a press release

This tip sheet is from a course in writing for government at the University of Victoria--home of British Columbia's provincial government--that will serve you well for general purposes.

I followed its advice when writing a press release for a federal government department and found the result too clear and readable for the current government's preferences.

Here is a statement that sums up:
"Remember, the aim of the press release is to have the greatest impact with the fewest words."