How not to do it

Are you motivated to know more after reading the press release below? The headline for this release mentioned communication pitfalls, so I read this, but it turns out to be an example of poor communication.

"MADHAVAN NAYAR is company leader of INFOGIX, INC., the leading provider of Information Integrity solutions: "With the advent of the Internet, there has been a paradigm shift in the way companies communicate with their customers and deliver customer service. Considering there is such a wealth of information, such advanced technology offerings and such powerful communication capabilities available, why is it that so many of us feel that we are overcharged, underserved and taken for a ride? Why is it that so many organizations deliver such mediocre service and, as a result, stagnate, fail and get overrun by their smarter competitors?" To help companies understand how to avoid these pitfalls in the future, Nayar can explain how to align, focus and mobilize people, processes and products to become customer-driven, so the company can profitably grow and create value. Nayar can also provide expert insight into Information Integrity, highlighting the importance that organizations assure the accuracy, consistency and reliability of their critical information."