Speak English Like it Tastes Good

This article by Kare Anderson is full of juicy ideas to make your speaking and writing more memorable and more effective.

The good news? If you practice speaking first about the other person's interests, then about what you share in common, and only then about how that commonality relates to your interests, four amazingly powerful changes occur in how that other person relates to you. The person listens sooner, listens longer, remembers more, and assumes you have a higher IQ than if you first speak about your own interests.

Say it better