Design 2.0: Minimalism, Transparency, and You

Emily Chang discusses web design reviews recent interviewee's comments on the subject. It is a useful read when you are considering how to "plain language" a web site.
Chang begins with:

The key words that continue to appear in people’s answers:
simple
fast
intuitive
social
minimal
choice
useful
fun

There’s also the echo of key actions:
listen
iterate
release early
experience
discover